Weisse Arena Gruppe is positioning the winter programme of the Flims Laax Falera destination under the brand LAAX. LAAX is synonymous with a young, dynamic spirit and has developed into a strong brand for the winter resort. LAAX offers skiers, snowboarders and freestylers unforgettable experiences. Simplicity and quality of service for the guest play a central role for the service brand.
The Flims brand is synonymous with the summer programme of the Flims Laax Falera destination. Recent years have seen Flims develop consistently into a biking destination. With 330 km of signposted mountain bike routes (including freeride trails) as well as family tours, Flims is winning over admiration with its diversity. www.flims.com
rocksresort is synonymous with a new, Alpine lifestyle. With its modern architecture of Domenig Architects and an innovative concept, it satisfies both aesthetic & ecological as well as economic demands. An authentic atmosphere and a comprehensive range of services including shops, restaurants, bars and everything guests need for their holiday make it easier for them to relax. Thanks to the Ski-in/Ski-out storage facility, winter enjoyment for guests starts right on their door step. But it is also the perfect starting point for activity holidays in the mountain world of Graubünden.
The signinahotel belongs to the rocksresort. The design is modern and reduced to the essential. The use of natural materials and warm colours creates a pleasant atmosphere. The 4-star hotel provides service of the highest quality and also a multifunctional spa and health area.
Opened in December 2001, the Riders Palace was the first hotel in the Alps to recognise the needs of young freestylers. From basic shared rooms to the Multimedia Suite, it offers the right facilities and ambiance for every price category. With its modern design (ingenious, functional and ecological at the same time), it has quickly made a name for itself as "the" hotel for snowboarders and freeskiers in the Alpine region. The Riders Palace is also renowned far beyond the borders of Switzerland as an event location. Top internationals acts and promising newcomers appear on stage every season in the "Club".
The Freestyle Academy is Europe's first indoor freestyle arena. Over an area of 1000m², Weisse Arena Gruppe has created an attractive year-round facility for snowboarders, freeskiers, skaters and bikers. Families (with their junior freestyle acrobats) and professionals alike get their money's worth here.
You can learn to ski wherever there is snow. But it is only in LAAX that you can learn to ski with "Ami Sabi im Schneewunderland". The ski school has developed a new concept for children's tuition in conjunction with songwriter and children's book author Linard Bardill from Graubünden. The children, with their instructors, dive into a magical world in which fun, the experience in snow and the enjoyment of exercise are at the heart. The children learn skiing by playing alone, as if by magic.
Unforgettable experiences in the mountains are guaranteed by the ski school. The instructors do not just provide tuition out of passion - with them you are able to get to know the expanse of the LAAX winter resort at first hand. Every instructor lesson brings a sense of achievement thanks to the tailored courses on offer for every age group and ability level.
Core competence - snowboarding. The snowboarding school was the first one of its kind in the Alps. Anyone learning to snowboard here quickly finds out that snowboarding is more than a sport - it is a way of life. The snowboarding school has grown with the snowboard scene and has continually developed its range of services for the needs of guests.
Boarderworld, right by the valley stations in Flims and Laax, is the snowboard shop run by riders for riders. You don't just buy a snowboard in "BW" - this is where comprehensive advice is available and where you immerse yourself in the fascinating world of snowboarding. The hardware from leading brands unites fashion and lifestyle. In summer, the Boarderworld team specialises in all aspects of biking.
Free stands for freestyle. It guarantees more fun in the mountains and offers its guest increased levels of service and convenience. The shop offers everything free skier hearts could desire. Thanks to Europe's largest selection of all-mountain and freestyle skis (2500 pairs) and 700 snowboards, there is the right rental equipment to suit everyone. Rental equipment can be exchanged free of charge at all depots on the mountain and down in the valley, and a total of 2132 seasonal depots are available at the Flims, Laax und Falera valley stations.