Weisse Arena Gruppe
Weisse Arena Gruppe is an integrated service company operating in the tourism and leisure sector. We regard ourselves as a provider of Alpine leisure experiences.
The group includes a cable car and lift company, hotel and gastronomy businesses, a sports equipment sale and rental business, a ski & snowboarding school and a management company. Weisse Arena Gruppe is also responsible for marketing the Flims Laax Falera tourist destination. The names LAAX and Flims are used for brand positioning of the winter and summer programmes respectively throughout the year.
Our Mission
Our mission statement expresses our ambitious goal to continually improve ourselves and our product portfolio:
"We delight our guests through passion and quality of service. For the guest, convenience and simplicity take centre stage. At our resort, skiers, snowboarders and freestylers enjoy unforgettable experiences."
Facts & Figures
| Financial year 2010/2011 | |
| Net Turnover (consolidated) | CHF 86.6 m |
| Cashflow | CHF 20.1 m |
| Workforce | 1075 in winter/ 220 in summer |
| Ski area | |
| Size | Surface area of 100 km2, 70% at an altitude of between 2,000 and 3,000 m above sea-level |
| Pistes | 220 km of pistesof all degrees of difficulty |
| Transport network | 28 (4 cable cars, 7 gondola lifts, 9 chairlifts, 1 T-bar lift, 2 glacier lifts, 4 beginner ski lifts, 1 park & pipe ski lift) |
| Total length of the transport network | 47.9 km |
| Freestyle | 2 half-pipes, 4 snowparks, 1 freestyle slope, Freestyle Academy indoor base |
| Transport capacity | 41'660 people per hour |
| Number of visitors | 20'000 visitors to the ski area on peak days / 8'000 visitors on average days |
| Snow-cannon systems | 35 km |
| Highest point | 3'018 m (Vorab Glacier) |
| Lowest point | 1'100 m (base stations at Laax and Flims) |
| Difference in altitude within the area | 1'908 m |
