Inhaltsseite - Weisse Arena Gruppe

Weisse Arena Gruppe

Weisse Arena Gruppe is an integrated service company operating in the tourism and leisure sector. We regard ourselves as a provider of Alpine leisure experiences.

The group includes a cable car and lift company, hotel and gastronomy businesses, a sports equipment sale and rental business, a ski & snowboarding school and a management company. Weisse Arena Gruppe is also responsible for marketing the Flims Laax Falera tourist destination. The names LAAX and Flims are used for brand positioning of the winter and summer programmes respectively throughout the year.

Our Mission

Our mission statement expresses our ambitious goal to continually improve ourselves and our product portfolio:

"We delight our guests through passion and quality of service. For the guest, convenience and simplicity take centre stage. At our resort, skiers, snowboarders and freestylers enjoy unforgettable experiences."

Facts & Figures

Financial year 2014/15
Net Turnover (consolidated)CHF 87.2 million
CashflowCHF 21.4 million
Workforce1075 in winter/ 277 in summer
Ski area
SizeSurface area of 100 km2, 70% at an altitude of between 2,000 and 3,000 m above sea-level
Pistes235 km of pistesof all degrees of difficulty
Transport network28 (3 cable cars, 9 gondola lifts, 8 chairlifts, 1 T-bar lift, 2 glacier lifts, 4 beginner ski lifts, 1 park & pipe ski lift)
Total length of the transport network47.9 km
Freestyle2 half-pipes, 4 snowparks, 1 freestyle slope, Freestyle Academy indoor base
Transport capacity48'307 people per hour
Number of visitors20'000 visitors to the ski area on peak days / 8'000 visitors on average days
Snow-cannon systems35 km
Highest point3'018 m (Vorab Glacier)
Lowest point1'100 m (base stations at Laax and Flims)
Difference in altitude within the area1'908 m