Under the motto “We are on a mission”, the Weisse Arena Gruppe pursues the corporate goal of being even closer to its guests. To reach this goal, innovative measures are continuously implemented in all areas of the Group. These include the expansion of the rocksresort, the implementation of an even more attractive family offer, the optimization of digital services, an improved gastronomic offer and the implementation of various Greenstyle guidelines. With the master plan “Revolution on the Mountain”, the winter sports resort is being reconfigured in several stages and optimized for the needs of the guests.